These categories are for all products, covering a wide range of categories. Below are descriptions of the various product categories with the a note of the category sponsor - a company that believes in investment into the sector.
Open to all apparel and accessories aimed at 0 to 5 year olds. This includes nightwear, daywear, outerwear, underwear, footwear, dress-up etc. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Sponsored by
Open to all non-licensed toys and games aimed at 0-5 year olds. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Sponsored by
This special product award is for one product or range across all sectors in the 0-5 age range and will recognise and reward the credentials of a product/range on a sustainability front. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Sponsored by
Open to licensed toys and games aimed at 0-5 year olds. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Sponsored by
Open to all technology-based, developmental or STEM product aimed at 0 to 5 year olds. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Sponsored by
Open to all books, calendars, and other print-based preschool product aimed at 0 – 5 year olds. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Sponsored by
Open to all bedding, furniture lighting and home dècor products aimed at 0 – 5 year olds. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Sponsored by
Open to all giftware ranges aimed at 0 – 5 year olds. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Sponsored by
Open to all prams, strollers and travel systems. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Sponsored by
Open to all car seats aimed at babies and children 0-5 years. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Sponsored by
Open to products that are deemed essential for children, such as medical, safety, travel and more. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Sponsored by
Open to products aimed at 0 – 24 months that are aimed at babies and newborns, i.e. playmats, mobiles, sensory based products etc. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Sponsored by