Product is the heartbeat of the sector and so there is only one way they can be judged; by the retailers who sell it. Suppliers are invited to submit entries totally free of charge. There can be up to 5 products in a range, but as many ranges as desired, and across multiple categories if suitable. These products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Best Preschool Apparel Range
Open to all apparel and accessories aimed at 0 to 5 year olds. This includes nightwear, daywear, outerwear, underwear, footwear, dress-up etc. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Best Non-Licensed Toy Range (12m+)
Open to all non-licensed toys and games aimed at 0-5 year olds. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
The Eco Award
This special product award is for one product or range across all sectors in the 0-5 age range and will recognise and reward the credentials of a product/range on a sustainability front. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Best Licensed Toy Range (12m+)
Open to licensed toys and games aimed at 0-5 year olds. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Best STEM / Educational Range
Open to all technology-based, developmental or STEM product aimed at 0 to 5 year olds. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Best Preschool Publishing Range
Open to all books, calendars, and other print-based preschool product aimed at 0 – 5 year olds. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Best Preschool Home or Furniture Range
Open to all bedding, furniture lighting and home dècor products aimed at 0 – 5 year olds. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Best Preschool Gift Range
Open to all giftware ranges aimed at 0 – 5 year olds. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Best Wheeled Goods Range
Open to all prams, strollers and travel systems. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Best Car Seat Range
Open to all car seats aimed at babies and children 0-5 years. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Best Preschool Essentials Range
Open to products that are deemed essential for children, such as medical, safety, travel and more. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.
Best Infant Development Range
Open to products aimed at 0 – 24 months that are aimed at babies and newborns, i.e. playmats, mobiles, sensory based products etc. Products must be new or significantly updated in the last calendar year (1 July 2023 to 1 July 2024) and must be being sold at retail.